BIJIN JAMES MATHEW
Digital Marketer. Brand Storyteller.
I combine performance marketing, digital strategy, and creative storytelling to build campaigns that connect with people and drive measurable business growth.
Creative gets
attention.
Performance tells you what works.
A brilliant concept is useless if it fails to convert. A data dashboard is blind without content that stops the thumb. I unite creative instinct with rigorous performance metrics.
I work where
the two meet.
Ideas × Data × Execution
From directing short films and scaling Instagram audiences (135K → 239K+), to deploying multi-channel direct response & lead generation funnels driving 636 customer response actions (calls, WhatsApp conversations and Instant Forms).
1. Creative Hook: High-retention video reels & posters
2. Precision Targeting: Retargeting & custom audiences
3. Multi-Channel Response: Direct Calls, WhatsApp & Instant Forms
Real Campaigns. Measurable Outcomes.
Explore documented case studies across paid social media, nationwide retail research, lead acquisition funnels, and creative direction.
EXPLORE PERFORMANCE METRICSMarketer by training.
Creative storyteller by instinct.
I am a Digital Marketer based in Dubai, UAE, with 2+ years of experience across social media, paid advertising, lead generation, content and local SEO. My work centers on a simple truth: content without strategy gets lost, but strategy without creative storytelling fails to connect.
Holding an MBA in Marketing & Operations from MACFAST (MG University) and a BA in English Language & Literature from Catholicate College, I combine analytical business thinking with an understanding of how people think and decide. I have also completed certifications in analytics, social media marketing, consumer behavior and AI-integrated digital marketing.
Most recently, as Social Media Specialist & Marketing Coordinator at Day To Day UAE (Dec 2024 – Aug 2026), I managed digital and offline campaigns across the retail chain's 17 hypermarket branches. I grew the Instagram audience from 135K → 239K+ (+77%), scripted, directed and edited short-form reels averaging 20K+ views (16.67x the account's previous average), ran Meta awareness campaigns of approx. AED 4,000 each that reached 250K users collectively, delivered 30+ newspaper ads, and led the videography and graphic design teams. I also built an AI-generated video workflow that cut video production time and cost by 75%.
Alongside this, as a Freelance Digital Marketing Specialist working with clients in India, I ran Meta Ads campaigns for Bio Agro Energy across Click-to-Call, WhatsApp and Instant Forms, generating 636 customer response actions at an average of ₹5.43 per result. I also built a WordPress website with analytics and conversion tracking for URHOME Interiors, and generated 6k+ organic enquiries in 3 months for Beaver The Master Builder through brand content and podcast production.
Dubai, UAE & India
Active in the UAE retail & digital landscape with international campaign coordination and strong cross-functional execution.
- MBA — Marketing & Operations (MACFAST, MG University)
- BA — English Language & Literature (Catholicate College)
What I Do.
Four specialized marketing disciplines unified by one objective: turning audience attention into business growth.
Performance Marketing
Planning, launching, and scaling paid advertising campaigns within Meta Ads Manager. Crafting targeted audience segments, testing multi-format creatives, and optimizing cost-per-result.
Core Execution Areas
PERFORMANCE MARKETING
Creative decisions. Measurable outcomes.
I manage paid media inside Meta Ads Manager not as an isolated bidding exercise, but as the engine that accelerates high-converting creative. Every rupee or dirham invested is audited against customer action.
Bio Agro Energy Industries
Multi-channel direct response and lead generation campaigns across Meta platforms (Facebook & Instagram), delivering 636 customer response actions at an average cost of ₹5.43 per result on ₹3,452.90 ad spend. Ran A/B tests across audiences and creatives and refined geographic targeting and exclusions based on lead-quality insights, so spend focused on serviceable locations.
Multi-Channel Direct Response Strategy
Three dedicated response channels matched to prospect urgency and intent, optimized continuously across audience targeting, serviceability, and lead quality.
Selected Work.
Detailed case studies documenting objectives, strategies, verified metrics, and key marketing learnings across retail, industrial, and brand campaigns.
360° Retail Brand Acceleration & Meta Awareness
Day To Day is a prominent UAE multi-department retail and hypermarket chain operating 17+ branches across Dubai, Sharjah, and Ajman.
Multi-Channel Direct Response & Lead Generation
Bio Agro Energy Industries manufactures renewable biomass and waste-to-energy machinery for agricultural and industrial clients.
National Hoarding Strategy & Premium Packaging Overhaul
Walkaroo is one of India's foremost footwear brands, distributing millions of footwear products nationally through extensive retailer networks.
Organic Authority Building & Podcast Production
Beaver The Master Builder is an architecture and premium construction firm delivering custom residential and commercial structures.
Complete WordPress Website Design & Technical SEO Setup
URHOME Interiors is a residential and commercial interior design company offering full design, manufacturing, and project execution services.
THE CREATIVE SIDE
Numbers reveal what happened. Creative determines what will.
I don’t just study dashboards; I shoot, edit, write, design, and direct. When you know how to build a story from scratch, your performance campaigns don’t look like spam—they look like art that converts.
Short Film Direction
Directed a standalone short film overseeing end-to-end production: conceptualization, script breakdown, casting, on-set camera & lighting direction, sound design, and color grading.
Viral Short-Form Content
Content creator producing high-retention relatable reels on Instagram. Deep understanding of pacing, visual hooks, and audio trends that trigger algorithm amplification.
Professional Podcast Production
Managed executive video podcasts for Beaver The Master Builder: camera blocking, studio audio recording, multi-track editing, and vertical social cutdowns.
AI-Generated Video Workflows
Built generative video workflows for Day To Day UAE retail campaigns using Higgsfield and Seedance, which cut video production time and cost by 75% while developing conceptual visual narratives.
Print Advertising & SkyBus
Delivered 30+ newspaper ads (front page, back page, SkyBus) and web-linked digital ads featured in major UAE publications including Gulf Madhyamam, plus radio promotions.
Photography & Visual Composition
Capturing real-world perspective through architectural, landscape, and street photography—from the ornate domes of Mysore Palace to candid rural human portraits.
HOW I THINK
A battle-tested 5-step operational framework designed to take campaigns from initial uncertainty to predictable, scalable outcomes.
UNDERSTAND
Audience, Friction & Real Objectives
Before launching Ads Manager or opening an editing timeline, I dissect who the customer is, where they hang out, what hesitations stop them, and what single business outcome defines victory.
CREATE
Thumb-Stopping Concepts & Formats
Developing bold creative angles, visual hooks, and direct copy tailored specifically to mobile-first environments. Content is engineered to feel native to the feed rather than like an intrusive ad.
TEST
Multi-Variant Deployment
Deploying controlled A/B split tests across formats (Reels vs. Carousels vs. Instant Forms), hooks, and audience segments. Never bet the entire budget on a single creative assumption.
MEASURE
Real Performance & Cost Per Action
Analyzing verified funnel data: CTR, Cost Per Result (CPL, Cost Per Call), ROAS, and retention drop-offs. Data separates personal preference from genuine customer behavior.
OPTIMIZE
Scale Winners, Prune Fatigue
Doubling down on winning angles, killing underperforming ad sets, eliminating drop-off friction (like switching to Instant Forms or WhatsApp), and scaling the campaign efficiently.
WORK EXPERIENCE
A documented track record across retail brand ecosystems in the UAE, high-intent lead generation in India, and nationwide corporate marketing strategy.
Day To Day UAE
Full-Time- Planned and executed 360° marketing campaigns across 17 hypermarket branches in Dubai, Sharjah, and Ajman.
- Grew brand Instagram followers from 135K → 239K+ (+77%) with a storytelling, trend-led content plan and monthly analytics reviews.
- Achieved 20K+ average views per reel (16.67x previous average), scripted, directed, and edited in CapCut.
- Ran multiple Meta awareness campaigns at approx. AED 4,000 each, reaching 250K users collectively, with A/B testing of audiences, creatives, and placements.
- Delivered 30+ newspaper ads and web-linked digital ads (Gulf Madhyamam), designed in Canva, coordinated with media houses; and coordinated radio promotions.
- Led videography and graphic design teams: content calendars, creative briefs, and production workflows.
- Managed influencer collaborations, seasonal promotions, and 4 trade shows/brand events (Easter Wonderland, Barrio Fiesta Dubai).
- Cut video production time and cost by 75% with an AI-generated video workflow.
Independent Practice
Freelance- Ran Meta Ads campaigns for Bio Agro Energy across Click-to-Call, WhatsApp, and Instant Forms: 636 customer response actions at ₹5.43 average cost per result on ₹3,452.90 ad spend, with A/B testing and refined geographic targeting.
- Analyzed CPL, cost per result, response volume, and lead quality across Ads Manager, Instant Forms, WhatsApp, and call channels.
- Designed and developed a complete WordPress website for URHOME Interiors with GA4, Google Tag Manager, Meta Pixel, event tracking, and floating WhatsApp lead-capture integration.
- Directed organic video content strategy and podcast production for Beaver The Master Builder, generating 6k+ organic enquiries in 3 months.
- Grew Google reviews, profile views, and calls via Google Business Profile optimization and QR review codes at customer touchpoints.
- Built an Instagram automation using Meta Business Suite to handle client enquiries.
Walkaroo International Pvt. Ltd.
Internship- Conducted extensive retail footwear and competitor research across Kerala, Tamil Nadu, Delhi, and Uttar Pradesh, including competitor price monitoring.
- Conducted retail audits evaluating shelf share, brand visibility, and merchandising compliance across multi-state dealer networks.
- Coordinated a hoarding campaign at 14 locations chosen with territory sales teams and retailers.
- Coordinated packaging redesign for premium 'Walkaroo Sportz' shoes (> INR 1,000) to elevate product positioning.
- Project coordinated TV commercial and product reel shoots with a renowned Mollywood director, managing on-set flow from casting to release, and organized in-store sampling for product launches.
Apollo Tyres Pvt Ltd
Internship- Analyzed inventory flow, warehouse tracking standards, and supply chain operational procedures.
SKILLS & TOOLS
Hands-on tools and platforms applied across active commercial campaigns. No arbitrary percentage bars.
Advertising & Paid Social
Analytics & Search
Creative & Production
Emerging AI & Web
EDUCATION & CERTIFICATIONS
University Degrees
MBA in Marketing & Operations
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), MG University
BA in English Language & Literature
Catholicate College, Kerala, MG University
Professional Certifications
Customer Analytics
University of Pennsylvania
Introduction to Data Analytics
IBM
Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Marketing Analytics Foundation
Meta
Introduction to Social Media Marketing
Meta
The Fundamentals of Digital Marketing
AI Integrated Digital Marketing
SkillMoon International
ACHIEVEMENTS & RESEARCH
The Best Manager Title
Cathcommercio 2.0 Management Fest
The Transformative Power of Data Analytics in Business: Insight & Implications
Empowering Business through Digital Transformation Conference
The Role of Celebrities in Influencing Consumer Decision-Making in the Fashion Industry
Consumer Psychology & Decision Analysis
Where I Am Focusing Now
Having completed my tenure at Day To Day UAE in August 2026, I am open to new full-time roles and strategic opportunities—scaling Meta Ads funnels, integrating AI video workflows into rapid creative testing, and driving omnichannel customer acquisition.